Cash Flow Myth 1 - Profitability Does Not Equal Cash Flow

Cash flow does not equal profitability.

D. Brown Management Profile Picture
Share

While in theory these two critical scoreboard metrics are disconnected in reality cash flow is a pretty reliable predictor of profitability both good and bad.  

Cash Flow: Myth 1 - Cash Flow is not equal to Profitability.
  1. It is impossible to have good cash flow for the whole duration of a project if you are going to ultimately lose money.  With great cash flow management practices it is entirely possible to keep a “loser job” cash flow positive throughout the duration until the last few months but ultimately it will end negative.  Therefore great profitability is a prerequisite for great cash flow.  
  2. The reason banks and especially sureties watch under-billings like hawks is because chronic under-billings unless specifically built into the contractual terms are almost always an indicator of margin-fade.  The same goes for slow receivable collections and change order processing all of which contribute to poor cash flow.  

During a 10 year project analysis looking at jobs over $1M for a well-run MEP contractor there was exactly 1 project that had poor cash flow throughout the project and margin gain.  And that was due to a single $2M change order that was slowly processed due to contractual terms!  

What if you engaged your project teams to pay as much attention to cash flow as they are taught to pay to gross margin and labor hours?

We are revamping our publicly available cash flow workshop that includes 18 techniques that contractors can use to accelerate cash flow. Stay informed of updates on release. 


Cash Flow Myth 1 - Profitability Does Not Equal Cash Flow
Great cash flow is a key driver of valuation and successful successions. Running out of cash is is the #1 reason contractors fail. Improving cash flow improves your Return on Equity. Protect yourself and never let cash flow be the limitation to your profitable growth....

Cash Flow Myth 1 - Profitability Does Not Equal Cash Flow
Great cash flow is a key driver of valuation and successful successions. Running out of cash is is the #1 reason contractors fail. Improving cash flow improves your Return on Equity. Protect yourself and never let cash flow be the limitation to your profitable growth....

Work Conversion Cycle and Backlog Run-Off
PARADOX: A contractor can’t focus on the bigger strategic issues until they have a predictable backlog of work. If a contractor doesn’t have a solid market strategy and organizational structure in place it’s very difficult to build a consistent backlog.
Integrating Metrics and Organizational Structure
Having a high-level scoreboard for a contractor is just the beginning. The much more valuable part is breaking these high-level scores down into specific and prioritized metrics at each level within each functional area of the organization.
Cash Flow Tip 7 - Schedule-of-Values
Having a good SOV and billing format will set you up for cash flow success throughout the project.