End of Easy

Don’t give up just when the going gets tough, that should be your starting point.

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Are you at the end of your options? Or just at the end of easy?

“Have fixed goals and flexible strategies.” - Peter Drucker  

Your daily tactics to execute those strategies should change even more frequently as you check and adjust them to continuously improve. 

Don’t change your strategy until you have exhausted all the possible execution tactics.  

Don’t change your goals until you have exhausted all the possible strategies.


Just like “NO” isn’t the end of the negotiation, but rather the beginning… 

Don’t give up just when the going gets tough, that should be your starting point.

Know that most others have given up at this same point, so success and competitive advantage is probably just around the corner from when things begin to get tough.  


“The only easy day was yesterday.”

Navy SEAL motto

If you learn to embrace difficulty knowing that you and others around you will grow from it, then you will actually gain strength from the obstacles you face every day.  

What in your life that was worth achieving was truly easy?




Progressive Levels of Business Development
The most important first step for a contractor is to find a customer who will pay for a project. With continued growth, the process of business development becomes progressively more complex including how it is integrated with strategy and operations.
The Business of Building Series
Building projects requires technical expertise and resources. Building a construction business is about developing and aligning those capabilities with customers. Growth and time require different leadership focus, strategies, systems, and structure.
Work Conversion Cycle and Backlog Run-Off
PARADOX: A contractor can’t focus on the bigger strategic issues until they have a predictable backlog of work. If a contractor doesn’t have a solid market strategy and organizational structure in place it’s very difficult to build a consistent backlog.