End of Easy

Don’t give up just when the going gets tough, that should be your starting point.

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Are you at the end of your options? Or just at the end of easy?

“Have fixed goals and flexible strategies.” - Peter Drucker  

Your daily tactics to execute those strategies should change even more frequently as you check and adjust them to continuously improve. 

Don’t change your strategy until you have exhausted all the possible execution tactics.  

Don’t change your goals until you have exhausted all the possible strategies.


Just like “NO” isn’t the end of the negotiation, but rather the beginning… 

Don’t give up just when the going gets tough, that should be your starting point.

Know that most others have given up at this same point, so success and competitive advantage is probably just around the corner from when things begin to get tough.  


“The only easy day was yesterday.”

Navy SEAL motto

If you learn to embrace difficulty knowing that you and others around you will grow from it, then you will actually gain strength from the obstacles you face every day.  

What in your life that was worth achieving was truly easy?




Production Tracking - Changing the Language
Your productivity will start to really improve as it becomes a culture and not just a tracking system. You will first notice this as a change in language in the field and across the whole project team.
Situational Awareness - 5D Project Model
5D is not just for BIM! The best project team members have a complex 5-dimensional model of the project in their heads at all times. They see not only the finished product in 3D but can take that model apart down to the components of each system.
Bias for Action - Behavior That Matters
“Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.” - From Amazon Principles