A Business Exists to Serve a Customer

Without satisfied and growing customers, nothing else a contractor does will matter.

D. Brown Management

February 11, 2019 2 minute read

Few things are more profitable for contractors than recurring work negotiated with a select group of project owners. That’s why customers are the first key metric on the scoreboard.

Quote: A business exists to serve a customer. Peter F. Drucker

Likewise, few things unite a culture faster than creating an intense focus on the customer in every job role description and evaluation.

Review your stated mission, vision, values, strategy, job descriptions, meeting discussions, evaluations, calendars, and other communications. How often does the customer come into them? Are they framed in a positive or negative manner?

How clear is your market strategy, including your existing top customers and ideal customer profile?

Change and Improvement (Expectations vs Reality)

Leadership at the company, team, and individual level starts with setting the direction, trajectory, and milestone goals. With that said, more failures occur due to failed execution rather than bad goals or strategy.

change management leadership life

Climbing the Mountain - Navigating the Stages of Contractor Growth

Navigating growth and changes in the market that contractors face every day requires keeping their teams aligned, starting with effective communication. "If you want to go fast, go alone. If you want to go far, go together." - African Proverb

business management communication leadership strategy

Using a Vision to Create Desire and Context for Tasks

There is a whole lot of work involved in building projects and building a construction company. It is easy to get mired down in endless to-do lists, processes, and problems. The thing that holds this all together and accelerates performance is the vision.

leadership vision