Definition of Sustainability

How sustainable is your construction business?

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Leadership Tools: Definition of Sustainability: The ability to be maintained at a certain rate or level.

Not your ability to build sustainable buildings, but the true sustainability of your business.

  • Are the market(s) that you are in stable or at least counter-cyclical to each other throughout various economic cycles?

  • Are those market(s) growing, stacking the cards in your favor that your company will continue growing?

  • Do your customers love you to the point where they keep coming back to you for projects?

  • Do you have good business development capabilities that will create predictable revenue growth?

  • Do you have good talent development systems, ensuring that your revenue growth does not exceed your ability to grow and retain leadership talent?  

  • Are you generating enough free cash flow to support your growth?

Sometimes, an outside perspective can be invaluable for helping assess and improve your sustainability. 

What does your scoreboard say?  




The Capability and Market Balance (The Chicken or Egg Dichotomy)
Sustainable growth for contractors requires balancing capabilities and capacity with the available market. Like balancing on the toes of one foot, balance is not a static relaxed state. It requires focus, continuous adjustments, and deliberate practice.
Grow Sustainably with Great Talent
The contractors who want to attract and retain the best talent must provide opportunities for their career growth and that comes from having a strategic growth plan. This means a tough and scary leap of faith considering the labor shortages being faced.
Decision Quality: Data Points, Accuracy, Confidence, and the Danger Zone
Decision quality IS NOT linearly related to information quantity. In complex environments with elements of uncertainty, data quantity quickly reaches a point of diminishing returns but increases decision confidence, which puts you into the danger zone.