End of Easy

Don’t give up just when the going gets tough, that should be your starting point.

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Are you at the end of your options? Or just at the end of easy?

“Have fixed goals and flexible strategies.” - Peter Drucker  

Your daily tactics to execute those strategies should change even more frequently as you check and adjust them to continuously improve

Don’t change your strategy until you have exhausted all the possible execution tactics.  

Don’t change your goals until you have exhausted all the possible strategies.


Just like “NO” isn’t the end of the negotiation, but rather the beginning… 

Don’t give up just when the going gets tough, that should be your starting point.

Know that most others have given up at this same point, so success and competitive advantage is probably just around the corner from when things begin to get tough.  


“The only easy day was yesterday.”

Navy SEAL motto

If you learn to embrace difficulty knowing that you and others around you will grow from it, then you will actually gain strength from the obstacles you face every day.  

What in your life that was worth achieving was truly easy?




Precon Value in Project Delivery Methods
By leveraging preconstruction services, contractors can gain a significant competitive advantage. This chart ranks the impact of precon across the basic project delivery methods and four basic dimensions:
Taking 100 Percent of Responsibility
Imagine having 100% control over everything. It starts by assuming 100% responsibility for everything.
Strategic Market Experiments
A growing contractor must systematically allocate 10-20% of their resources, including talent and capital to Strategic Market Experiments that have a probability of growing into a major market and becoming a "Strategic Choice."