Rockefeller and Dealing With People

“Hard Skills” including the technical ability to design and build a project are the foundation of the construction industry.

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The “Soft Skills” such as the ability to deal with people is the glue that holds complex projects and contracting businesses together.  

Quote: The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun. John D Rockefeller

These are the skills that connect teams from different companies together effectively for the more collaborative project delivery we are seeing across all sectors of the construction market.  

These are the skills that both hold teams together and attract new people to that team.  This is exceptionally critical considering the shortages of talent in the industry that will continue to get worse.  

Combining soft and hard skills together is what makes effective teachers, coaches and mentors that develop others.  

These “Soft Skills” are purchasable as Rockefeller describes but they can also be developed.  In the current and future construction environment the contractors that master the development of talent will dominate.  


Schedule a call with us to learn more about how we help contractors accelerate talent development




Project Actions Required (PAR)
Keep your project teams aligned and your projects on track with a shared Project Actions Required (PAR) list and workflow.
Aligning Career and Company Trajectories
Alignment of the people and job roles within a contracting business is what creates the synergies (1+1=3). Alignment of career and business trajectories is what makes both sustainable.
Markets (Benchmarks, Trends, Forecasts, and Predictions)
Benchmarks, trends, forecasts, and predictions about the market(s) that contractors work within including the overall economy, specific industry sectors, specific geographies, project delivery methods, regulations, and financing.