Selling an Efficient Project

Doubling the pretax net margin for contractors requires both effective selling AND operational excellence.

D. Brown Management Profile Picture
D. Brown Management
April 16, 2018 2 minute read
Share

The majority of people in construction contracting businesses are operationally focused on building the work.  That is the value-add that a contractor provides and must never be lost. Over time this relentless focus on operational excellence will build capabilities and capacity beyond what the competition offers.  

Leadership Tools: Building a project efficiently or Selling an efficient project. Book: Mastering the Complex Sale by Jeff Thull

MOVIE

“If you build it they will come”

Field of Dreams (1989 Movie)

REALITY  

If you don’t sell it effectively you will NEVER unlock the full value you have created.  

Selling is not just for owners, executives and business developers.  Everyone who comes in contact with the customer must always be highlighting the value-add that the company brings.  Every change order or value-engineering proposal is a sale.  

Mastering the Complex Sale provides a framework that resonates with operational people because it is centered around leveraging the technical expertise of the organization to solve customer problems.  

Schedule a call with us to learn more about building effective business development and advanced preconstruction capabilities for contractors

Jack Welch - Any Jerk Short-Term Earnings
The ultimate measure of a leader is how well their business unit performs AFTER they are gone. With the construction industry talent shortages leaders must focus on building other leaders at an accelerated rate just to maintain market position.
Related Article
Production Tracking - Lessons Learned
Look at productivity as a daily “Jar” where your objective is to pack as much “Earned Value” into it as possible. Look at your costs in three major categories and focus on tracking what matters the most.
Related Article
Cash Flow Tip 1 - The Right Markets and Customers
Finding the Right Markets & Customers. Keeping in mind that you can’t have great cash flow without great profitability the first thing you have to look at is your market strategy.
Related Article