Effectively Marketing Preconstruction Services for Subcontractors

Subcontractors can build an unbeatable competitive advantage by being engaged early in the preconstruction phase.

Raymond Braswell Profile Picture
Share
Contributors David Brown

Few things will improve a subcontractor's business than having recurring negotiated work with a select group of growing customers.  This ultimately requires a combination of design, estimating and operational excellence.  Build the capability first then market it aggressively to architects, project owners and general contractors.  

Remember that preconstruction services alone won't win the project.  It is just as important to be operationally excellent at delivering the project on schedule at a competitive price.  

 

If you are really in the game you’ve got to understand what’s happening in governments and markets and see a deal before they put it out to bid. If the first time I hear about a big project is when the proposal is on the street then I don’t have a good win plan.

Riley P. Bechtel; Chairman of Bechtel Corp

 


Learn more about building Advanced Preconstruction Services and Business Development capabilities along with other General Contractor Solutions for profitable growth in all economic conditions.   


Preconstruction Services as a Growth Strategy
Dominate your competition by contracting for preconstruction services while projects are still concepts on scratch paper. This series of videos will look at the preconstruction process from the perspective of the Project Owner, Architect, and Contractor. ...

Preconstruction Services as a Growth Strategy
Dominate your competition by contracting for preconstruction services while projects are still concepts on scratch paper. This series of videos will look at the preconstruction process from the perspective of the Project Owner, Architect, and Contractor. ...

Succession Planning at All Levels
If a construction company is growing at 15% per year, then it will double in size about every five years. Therefore, in general, every position must be training at least two people that will be capable of succeeding them within five years.
Leadership and Management of Details
Building a great contracting business requires the right balance of leadership and management. While it is possible to separate them the truth is that many of the top leaders are relentlessly disciplined managers.
Connecting Metrics to Activities and Outcomes
Outcomes are created through doing the right activities. Data is only a proxy for that activity and a metric is a synthesis of lots of data points. Metrics are valuable, but always have a skeptical view of proxies for performance, especially with growth.